SaaS Businesses
SaaS businesses live and die by two numbers: how many people try the product, and how many stick around. Marketing has to work hard at both ends, from the first ad or landing page through to onboarding and renewal.
With over 30 years of commercial marketing experience, I help SaaS and software businesses sharpen their positioning, build a website that actually converts trial sign-ups, and put a proper plan behind the content that keeps users engaged after they've signed up.
I understand the challenges SaaS companies face
Founders and product teams have often built a genuinely good product, but marketing is whatever's left over once development and support are covered.
Many businesses also see high trial sign-ups but low conversion to paying customers, and it's not always obvious why.
And it's common for the website to have been built by developers rather than for conversion. It explains the features accurately, but doesn't make a compelling case for why someone should sign up today.
How I can help
For founders and product teams without marketing, I build a clear go-to-market strategy tied to your growth and retention goals, and position your product clearly against competitors, in language your buyers actually use.
For businesses with a trial-to-paid conversion problem, I review your onboarding and website journey to find where prospects are dropping off, and write clearer, more persuasive copy across your site and in-app messaging.
For businesses with a developer-built website, I rebuild the site to convert, not just explain, while keeping the technical accuracy your product deserves, and set up technical SEO properly, so the site is found as well as it converts.
Marketing services I offer
Marketing Strategy and Planning
A go-to-market roadmap built around growth and retention, not vanity metrics.
WordPress Development and Technical SEO
A website that turns visits into trials, and trials into customers.
Copywriting and Content
Website, onboarding and content copy that explains value clearly.
Marketing Audits and Reviews
An honest look at where your funnel is leaking, and what to fix first.
Why work with me
I bring 30+ years of commercial marketing experience, including hands-on work with technology and software businesses and SaaS-specific marketing training from Dan Martell's SaaS Academy.
My approach is full-stack: I build the website and write the copy myself, so nothing gets lost between strategy and execution. And I'm comfortable talking to both technical founders and non-technical buyers, translating between the two.
Businesses I've worked with
I work with many different types of business, including SaaS platforms, B2B software providers, fleet and logistics technology providers, compliance and management software companies, tech start-ups and scale-ups, and platform and marketplace businesses.
FAQs
Do you understand SaaS metrics like MRR, churn and CAC?
Can you help with a specific conversion problem, like trial-to-paid drop-off?
Do you work with early-stage start-ups, or only established SaaS businesses?
Can you help us position against larger, well-funded competitors?
How involved do we need to be, given how busy founders and product teams usually are?
What clients say
Don't just take my word for it
Keeps us ahead of the marketplace.
Steve Hutton has been actively involved with the design and marketing of our business.
His professionalism, enthusiasm and ability to come up with constant new ideas keep us ahead of the marketplace.
I would recommend him to any company looking for new ideas and forward-thinking skills.
Managing Director
Producing great results
We have regularly used Steve as a consultant over the past couple of years.
When we initially asked Steve to help, he quickly identified areas of our business that was not performing, like most businesses we were too close to notice the changes that could be made.
His fresh and creative thinking has helped FleetCheck’s marketing get on track and is producing great results.
Founder and managing director
Helpful in giving me fresh ideas
I found Steve very helpful in giving me fresh ideas and getting a whole new look for my business.
My business brand and the new website is now perfect.
I will definitely be using his services again.
Owner
Ready to turn more trials into paying customers?
Get in touch and let's have a brief, no-pressure conversation about what your business needs.
Book your slot, call me directly on 01666 817151 or email hello@stevehutton.com