Trawling, Bait Fishing or Spearfishing: How Are You Catching Your Customers?
Three Ways to Catch a Customer While I was writing about why your five-star reviews can cost you customers, one idea…
Blog
Why Your Five-Star Reviews Are Costing You Customers
The Paradox of Success I’ve noticed something that doesn’t get talked about much. A business collects five-star reviews for years.…
The Circles We Live In (And What They Teach Us About Marketing)
We all live inside circles. Think of it like a solar system of friends: some people are core, orbiting close…
Client or Customer? Why the Word You Choose Shapes the Relationship You Get
There’s a word test worth running on your own business: when you talk about the people who pay you, do…
The Butterfly Effect of Everyday Choices: Why Strategy Starts with Kindness
We spend so much of our lives trying to fix things, force outcomes, and stay firmly in control. In business…
Forget “the customer is always right.” The customer just needs to be happy.
I was at an event over the weekend and grabbed some food from a stall between sessions. While I waited,…
How can local businesses effectively engage customers in 2026?
Understanding Your Market: Strategies for Local Business Success As a business owner, you’re constantly navigating the complexities of reaching and…
How can small businesses effectively build a marketing strategy in 2026?
As a business owner, you’re probably aware that marketing is crucial for your success. You might feel overwhelmed by all…
How Can Local Businesses Better Understand Their Customers in 2026?
As a business owner, you know the importance of connecting with your customers. Whether they’re just around the corner or…