Fractional Marketing Director

Bridge the Gap Between Strategy and Growth, Without the Full-Time Overhead

Every growing business reaches a tipping point where marketing can no longer be managed reactively. You need senior marketing leadership to drive commercial growth, but your current size does not yet justify the heavy overheads of a full-time Director’s salary, pension contributions, and benefits.

This often leaves founders and boards pulled into day-to-day marketing decisions, acting as the default bottleneck when they should be running the business. Alternatively, you might have an energetic, talented junior marketer in-house, but they lack the seasoned experience to build long-term strategies, manage complex vendors, or push back on ineffective ideas.

That is exactly the gap a Fractional Marketing Director fills.

I step into your business for one, two, or three days a week—either in person or remotely—to take full accountability for your marketing results. By seamlessly embedding myself into your leadership team, I provide the objective, senior-level oversight needed to turn random acts of marketing into a cohesive commercial strategy.

A Structured Framework for Success

Our partnership is built on an embedded, cyclical approach designed to keep your business agile:

• Phase 1: Discovery – I begin by deeply embedding myself in your business to audit where marketing currently stands, understand your commercial goals, and identify untapped opportunities.
• Phase 2: Strategy and Roadmap – Next, I build a bespoke 12-month marketing plan. This is not a generic template; it is a commercial roadmap tied directly to your business objectives.
• Phase 3: Embedded Delivery – Working inside your business on our agreed days, I execute the strategy, manage the moving parts, and report directly to you or your board.
• Phase 4: Ongoing Optimisation – Markets shift and businesses evolve. We review and refine our roadmap quarterly, ensuring your marketing spend remains highly efficient and focused on growth.