A free guide for SMEs
How to get more leads from your website
A step-by-step guide to building a lead magnet that turns visitors into contactable prospects, even the ones who aren't ready to buy yet.
Your website gets visitors. Most of them leave without buying and without leaving a way for you to follow up. You know a "lead magnet" would help but you're not sure where to start, what to write, or whether it's worth the time. You'd rather have a proven process than start from a blank page.
If any of that sounds familiar, this guide is for you.
What you'll learn
A practical process you can start using today
- The four tests every good lead magnet needs to pass before you write a word
- How to pick a topic your ideal customer already cares about, instead of guessing
- Which formats actually get downloaded, and which ones quietly underperform
- How to write a title that earns the click
- The five mistakes that quietly kill conversion, and how to avoid them
- A launch checklist to run through before you go live
Written by a fractional marketing director, not a copywriter guessing at theory
I'm Steve Hutton, a fractional marketing director based in the Cotswolds. I build this exact process for trades businesses, B2B firms, SaaS companies and retailers across the UK, so this guide is the real process, not a repackaged blog post.
We have regularly used Steve as a consultant over the past fourteen years.His fresh and creative thinking has helped FleetCheck’s marketing get on track and is producing great results.
Founder and managing director