When it comes to using AI in your business, do you find yourself caught between the exciting possibilities it promises and the disappointing outcomes it delivers? You’re not alone. Many business owners share the same experience of AI generating impressive results but failing to drive the actual business outcomes they need.
At HubSpot, we’ve identified a crucial missing element in AI applications today: context. While AI can churn out emails, research prospects, and perform tasks at lightning speed, it lacks the human touch of understanding your specific business needs, brand voice, and audience preferences. This lack of context is the reason why AI often falls short in delivering the desired results for your business.
So, what exactly is this context that’s missing? Think about your best team members. They excel because they have the right information at the right time and the judgment to apply it effectively. They understand which prospects to prioritise, how to craft emails that convert, and how to solve customer problems efficiently. In essence, context is about having the knowledge and experience to make informed decisions tailored to your unique business.
The challenge lies in the fact that this valuable context is scattered across your team, buried in various systems, and stored in people’s minds. When someone leaves, this insider knowledge leaves with them, making it inaccessible to AI tools. Most AI systems ask you to manually input data, configure workflows, and replicate your business processes, which is a time-consuming and inefficient approach.
At HubSpot, we’re working towards solving this issue by developing the Agentic Customer Platform. This platform aims to consolidate all your customer data and business context into one centralised hub. By providing AI agents with the context they need, we enable them to work hand-in-hand with your team to market, sell, and service customers effectively.
Our platform is built on three key layers:
- The Context Layer: This layer houses all your customer data, business context, team dynamics, industry insights, and domain knowledge in one place. By centralising this information, we ensure that AI agents have access to the same level of context as your human team members.
- The Action Layer: Here, we offer smart Marketing, Sales, and Service hubs powered by context. Additionally, our AI teammates, known as Breeze Agents, can perform tasks such as researching accounts, qualifying leads, and providing customer support. The Breeze Assistant acts as an AI go-to-market expert, offering role-specific insights and recommendations.
- The Coordination Layer: This layer focuses on facilitating collaboration between humans and AI agents. With features like agent management, connected systems, and unified governance, we ensure seamless interaction between your team members and AI tools.
Why does this matter to you as a business owner? Because ultimately, you don’t care about AI – you care about results. And results are achieved when AI is backed by the context of your customer data, business knowledge, and industry best practices. With HubSpot’s Agentic Customer Platform, you can harness the power of AI while keeping your customers at the forefront of your marketing, sales, and service strategies.
Our vision is to make AI work effectively for growing companies like yours by bridging the gap between AI output and the real business outcomes you seek. So, if you’re looking to leverage AI in a way that drives meaningful results for your business, HubSpot is here to help.
