It’s clear from the data that the 2025 holiday shopping season broke records, with a significant boost in global sales driven by the use of AI-driven agentic shopping. Consumers showed resilience and a willingness to embrace new technologies, leading to a surge in online sales. Brands that implemented their own AI agents enjoyed remarkable growth compared to those that did not.
In this article, we’ll delve into the key takeaways from the 2025 holiday season and discuss what they mean for marketing leaders as they plan for the future.
What this means
The data from the 2025 holiday season underscores the growing importance of AI-driven agentic shopping experiences. AI agents are no longer just tools for customer service but have become essential elements in driving revenue and streamlining operational processes.
Key opportunities for growth
1. Agentic commerce is pivotal
AI agents influenced a significant portion of global retail sales, showcasing their impact on consumer purchasing decisions. Companies that deployed their own AI agents experienced much higher growth rates, highlighting the potential for increased revenue and operational efficiency.
2. Mobile takes the lead
Mobile devices have solidified their position as the preferred platform for shopping. With the majority of online traffic and orders originating from mobile devices, businesses must optimise their mobile shopping experiences to cater to consumer preferences.
3. High-cost, high-return economy
While consumers are willing to pay higher prices for items, they are also becoming more discerning in their purchases. This trend presents both challenges and opportunities for businesses to enhance their product offerings and customer experiences.
Practical strategies you can use
1. Deploy owned agentic AI
Integrate proprietary AI agents into your digital storefront to capture high-intent traffic and drive sales. Retailers with branded AI agents saw significant sales growth, showcasing the importance of personalised and efficient shopping experiences.
2. Automate the post-purchase loop
Use AI agents to handle low-complexity tasks like returns and address updates, allowing human agents to focus on more complex customer issues. This can improve operational efficiency and enhance customer satisfaction.
3. Optimise for mobile discovery and BOPIS
Ensure seamless mobile experiences and consider implementing “buy online, pick up in-store” (BOPIS) options to cater to last-minute shoppers. Streamlining these processes can boost sales and improve customer convenience.
Expert insights and long-term impact
The 2025 holiday season demonstrated a shift towards operational AI, where AI agents play a crucial role in driving revenue and enhancing customer service. Integrating AI agents into business operations is no longer a luxury but a necessity for remaining competitive in the market.
Common challenges and how to overcome them
One challenge businesses may face is the need to adapt to the changing consumer behaviours and preferences highlighted during the 2025 holiday season. By investing in AI technologies, optimising mobile experiences, and focusing on operational efficiency, businesses can overcome these challenges and capitalise on emerging opportunities.
Do you need help?
As a marketing and business growth expert, I can provide valuable insights and strategies to help your company navigate the changing landscape of the retail industry. By leveraging AI technologies, enhancing mobile experiences, and focusing on operational efficiency, we can propel your business towards sustainable growth and success.
Conclusion
The 2025 holiday season showcased the transformative power of AI in driving revenue and improving operational efficiency for businesses. By embracing AI technologies, optimising mobile experiences, and adapting to consumer preferences, companies can position themselves for success in the evolving retail landscape. Contact me today to explore how we can work together to implement these strategies and drive your business towards growth and prosperity.
